Title/Masthead
The title of this magazine, “Care For You,” could be interpreted in different ways. In one way, it could be interpreted as “care for yourself,” which would be a message to help influence consumers to practice self-care. In another way, it could be interpreted as “self-care tips for you,” which could attract consumers who practice self-care but are looking for more ways to indulge in it. Typography The fonts use throughout the magazine are smooth and curved. The lack of sharp edges is to help enforce a feeling of safety and calmness. The title, or the masthead, is the largest piece of text on the magazine. It is also the highest piece of text on the magazine. The size and the placement are intended to draw in the consumers’ attention. The second smallest piece of text and the lowest piece of text is the strapline. The strapline reads, “treat your body like the temple it is.” The size and the placement are also done to draw in the consumers’ attention. The phrase is meant to emphasize the importance of how valuable you are and how important it is to take care of yourself. The text color of the masthead and the tagline are the deepest, or most saturated, to bring the eyes of the consumer to those areas first. Image The image on the cover of the magazine is a view of a bathroom. In the bathroom is a bathtub filled with bubbles and flowers. Across the edges of the tub, a small table is being supported. On the table, there is a glass of wine, an open book, and a candle. The bathtub is shot from a high angle to replicate the perspective of the consumer; it is as if the viewer is about to step into the bathtub to relax. Bubble baths are a common form of self-care and relaxation. Lighting candles, reading books, and drinking wine are common ways to take time for yourself and indulge in self-care. The colors of the environment are muted and have earthy, neutral tones. The lack of intensity of the color palette is calming and relaxing. Language As mentioned before, the strapline is, “treat your body like the temple it is.” This strapline is meant to highlight the importance of taking care of yourself and how it is okay to indulge in self-care. The teasers closest to the masthead also add to the tagline and the magazine overall. The teasers include “learn healthy ways to manage your stress,” “find out how to benefit your mental health,” and, “discover the importance of taking time for yourself.” These teasers are supposed to grab the consumers’ attention and convince them to buy the magazine and read the articles so that they can learn more about self-care. The language is gentle and calm, which is meant to persuade the consumer that the magazine is a safe space and can help the consumer with their self-care rituals.
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AuthorJ. Coronado Archives
April 2021
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