Diversity and Cultural Citizenship
YouTube is a free platform in which it is easy for anyone to create an account and upload their own content. Because of this, anyone around the world with internet access could put themselves out there. Along with anyone being able to upload content, anyone can view content from around the world. With the variety of content being uploaded onto YouTube, people are able to see others from different backgrounds. Along with this, different populations of people may be getting better representation with the content they watch. They can videos relating to their own cultures to help them feel connected to a community. Globalization and Localization With the reach that YouTube has, it would not be a stretch to say that it is easy to achieve globalization through it. Videos that go viral—in other words, videos that amass a significant number of views—typically have a global reach. People can also explore other parts of the world by watching content shot in other countries. While globalization is very much possible when it comes to YouTube, many people may prefer content that is more local to them. Watching videos from foreign content creators can be fun occasionally, but it can be difficult to find a sense of community in content that is foreign to what someone may already be familiar with. Watching videos by creators from the same country or background can help viewers feel at home. YouTube as a Cultural Archive As a video sharing platform that has existed for over a decade, YouTube has amassed enough content throughout the years to act as an internet archive. Many people use YouTube to rewatch content from their childhood or rediscover an old era of internet culture. People can almost use YouTube as a time machine to go back to a time when certain videos were popular or when their favorite childhood content creators were uploading. Along with an internet archive, YouTube can be used as a personal archive. People who upload vlogs—or video blogs—of their daily lives or special events could go back years later and watch how their lives have progressed since then. It can also be used as an archive for celebrities and their growth. For example, many musicians upload their work to YouTube, so their listeners could indulge in their current content as well as their content from years past.
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AuthorJ. Coronado Archives
April 2021
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