It is certain that media can have an effect on the way audiences may think or behave. However, it is debatable how much influence a piece of media can hold over its audience. Because individuals are capable of thinking critically, they are able to prevent themselves from being completely swayed by the media they consume. However, some people may not be able to consume media as critically as others. Children are more susceptible to believing what they see on television or online than those who are more mature. In this case, it would be more appropriate to make use of censorship to avoid exposing them to topics they are not ready to explore yet.
When compared to the harsh dealings of reality, many forms of media tend to explore aspects of utopia. In contrast with reality’s exhaustion, scarcity, dreariness, manipulation, and fragmentation there is utopia’s energy, abundance, intensity, transparency, and community. These aspects provide a sense of escapism from reality and appear to be more appealing, making the consumption of media relating to these aspects more desirable to audiences. While the escapism aspect of media can help to temporarily satisfy consumers, the undesirable factors of reality will still be present. Sometimes, in a better attempt to engage with audiences, media creators will conduct research on certain populations or communities. An ethnographic study can be conducted to find how audiences take in and react to certain types of media. Different social groups can interpret the same piece of media in different ways. For example, one group may prefer a piece of media that is in line with their beliefs while another group may be critical of that same piece of media because it goes against their beliefs.
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AuthorJ. Coronado Archives
April 2021
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