Discuss the issues raised in the targeting of national and local audiences by international or global institutions. For animation, Disney is one of the most influential conglomerates in the industry. They have been an established company for nearly a century, and their influence on media is astounding. Along with their immense presence in the industry, they have been able to significantly gain financial prowess. An increase in financial resources leads to an increase in production and distribution to a global level. They are also able to increase their presence among audiences because they have the resources to market their products. However, not all people in the animation industry have access to these resources.
Within the industry, there are many independent animators who operate in small groups or individually. Many independent animators may not have the resources to market their works or distribute them independently. Many independent animators upload their works online to various websites, such as YouTube. With this, they may not be able to profit from their works to the same extent as conglomerates, but since they are uploaded to the internet, it is accessible to all areas with internet access. However, they may not have the same reach as conglomerates because they do not have an established reputation or the financial prowess. While independent animators may not be able to profit from their works as much as conglomerates, they have more freedom to express their artistic vision. Independent animators do not have to appeal to a large audience, so they can do as they please and create a work the way that they want. While independent animators may not have the resources to market their works, they do not have to pay costs for distribution if they are uploaded to the internet.
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AuthorJ. Coronado Archives
April 2021
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