What significance does the continuing development of digital media technology have for media institutions and audiences? As time goes on, technology advances. With the development of technology over time, digital media is bound to change with it. In order for institutions to most effectively engage with audiences, they must keep up with the development of digital media technology.
When consuming the news, people have made the shift away from newspapers and towards more digital options. Nowadays, people are more likely to read a news article on a website than in a newspaper. With this change, institutions must recognize that it would be inefficient to focus on developing and distributing newspapers. They should instead shift to more digital options, such as web articles or podcasts. That way, they would be more likely to attract audiences who are already consuming similar media in this form.
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AuthorJ. Coronado Archives
April 2021
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